Sectors: florists

A bouquet is made for one occasion and one day.

A florist binds each bouquet from the flowers that came in. In Specify, a customer chooses the occasion, the price and the day. They write the card and say what may be swapped before ordering.

See Specify built around your bouquets Try the florist demo store

What makes it hard to sell, and how Specify is built for it

A bouquet is made for one day and cannot be sent back. Each problem is set beside how Specify is built for it.

  1. In the trade

    A bouquet is ordered for an occasion

    It is chosen for an occasion, at a price and for a day. Mother's Day and Valentine's Day are the peaks of the trade's year.

    In Specify

    The occasion, the price and the day in one order

    Occasions, colours and price levels are offered as choices, each with its own price. The day is a date. The words for the card have a field of their own. The order reaches you with every choice the customer made.

    The florist demo store with a bouquet chosen for a birthday, in pink, in the medium size, with a similar flower in the same colours allowed if one cannot be had, and the words for the card, at 595 kronor.
    From the florist demo store: each part is asked for on its own. The occasion, the colours, the size, what may be swapped, the card and the day. The order carries all of them.

  2. In the trade

    A bouquet is bound from what came in

    Flower shops buy small amounts through wholesalers and the flower auction. So the florist binds from what came in. EU sales law expects goods to match the model shown before the sale. The exception is a difference the customer was told of and accepted separately.

    In Specify

    The swap answered before the order

    You ask the customer what may be swapped, as a question they must answer. The choices are a similar flower in the same colours, or a call first. Their answer shows in the cart and at checkout. It travels with the order to your bench.

  3. In the trade

    A fresh bouquet cannot be sent back

    Fresh flowers are the EU's own example of goods that deteriorate rapidly. So they are excluded from the right of withdrawal. The florist must tell the customer so before the sale.

    In Specify

    Said where the bouquet is chosen

    Each question carries a line in your own words that is always shown. Each choice can carry more. The customer reads what to know about a fresh bouquet where they choose it. They read it before they order.

Sell bouquets made to order?

Give us your website's address. We build a preview of your store from the bouquets on your website. Nothing is charged. We also take 3 founding partners in each sector. We build with them on their real demand.

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Sources

Public sources for the rules and practice above.

  1. CBI, Netherlands Ministry of Foreign Affairs, fresh cut flowers in the European specialised retail market (2016)
  2. TV 2, Mother's Day is like Christmas Eve for florists (Denmark, 2017)
  3. SVT Nyheter, 300 bouquets bound for Valentine's Day (Sweden, 2025)
  4. Directive (EU) 2019/771 on the sale of goods, Article 7 (EU)
  5. Directive 2011/83/EU on consumer rights, Articles 6 and 16 (EU)
  6. European Commission, guidance on the Consumer Rights Directive (2021)
  7. Lov om forbrugeraftaler, § 18 (Denmark)
  8. Lag (2005:59) om distansavtal och avtal utanför affärslokaler, 2 kap. 11 § (Sweden)