Pricing
Start where your business is. Move up when it pays you to.
From €29 per month, plus a bundled fee on qualifying commercial value facilitated that falls from 3.9% to 2.1% as you move up
Five plans, from €29 a month. Each includes a bundled transaction fee on qualifying commercial value facilitated through the platform, starting at 3.9% and falling to 2.1% on Pro. There is no setup fee, and no separate charge for the store or for the specification workflow: every plan includes both.
| Launch | Suggested start Growth | Advanced | Pro | Enterprise | |
|---|---|---|---|---|---|
Start selling what you can actually make. | For a shop whose enquiries have outgrown a shared inbox. | For a business answering difficult demand every day. | For several brands, or a team that needs review before anything ships. | For multi-entity groups with procurement, governance and integration requirements. | |
€29 per month | €99 per month | €399 per month | €1,499 per month | €5,000 per month, from | |
| Start with Launch | Start with Growth | Start with Advanced | Start with Pro | Start with a preview | |
| Price and fee | |||||
| Bundled transaction fee | 3.9% | 3.2% | 2.6% | 2.1% | From 2% |
| Paid annually | 12 months for the price of 10 | 12 months for the price of 10 | 12 months for the price of 10 | 12 months for the price of 10 | By contract |
| Team and storefronts | |||||
| Team members | 2 | 5 | 15 | 50 | Agreed |
| Storefronts | 1 | 1 | 1 | 3 | Agreed |
| Products | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| The store | |||||
| Catalogue: products, variants and categories | Included | Included | Included | Included | Included |
| Your own storefront, with search | Included | Included | Included | Included | Included |
| Cart, checkout and payment | Included | Included | Included | Included | Included |
| Flat-rate delivery, with an optional free-delivery threshold | Included | Included | Included | Included | Included |
| Specification and capability | |||||
| Specification and decision workflow | Included | Included | Included | Included | Included |
| Capability Map, Constraint Records and the Opportunity Ledger | Included | Included | Included | Included | Included |
| Support and integration | |||||
| Priority support | Not included | Included | Included | Included | Included |
| A named contact who knows the account | Not included | Not included | Not included | Included | Included |
| ERP, PIM and OMS integration | Not included | Not included | Not included | Not included | Included |
Billing is not switched on yet. Choosing a plan records your choice. It does not start a subscription and it does not charge you.
Building your store is free. You pay when you choose a plan, whenever you are ready.
Prices exclude VAT, which is applied according to your billing country. Billed monthly in advance, or annually in advance on an annual plan. No minimum term on a monthly plan. Enterprise is quoted from the figure shown and agreed in writing.
Which plan
The cheapest plan that fits, worked out from your numbers.
Three numbers are enough. The answer is arithmetic over the prices and fees above, and it will name a lower plan as readily as a higher one.
Leave it empty if you do not know yet.
Recommended
Launch
- Launch is the lowest plan, and it covers 2 team members and 1 storefront.
- Growth becomes the cheaper plan above €10,000 a month in orders.
How the ladder works
Start where your business is
You should not have to buy the version of Specify you might need in three years in order to use the one you need now.
Five plans, from €29 a month. They differ by how many people need access, how many storefronts you run, and what the bundled transaction fee is. Every one of them includes the whole store, from catalogue to checkout, and the whole specification and decision workflow. The workflow is the part of this product that compounds, because it learns what your business can actually do, and metering it would make the product worse for everyone on it.
What the subscription funds:
- Infrastructure built to a high production standard, with recoverability, monitoring and controlled deployment
- Engineering and product development, rather than a thin layer over somebody else's model
- Access to capable models, selected for the task rather than for the headline
- Testing, security review and the operational safeguards that make a commercial answer trustworthy
- People who understand commerce, implementation and customer experience, not only software
- Continued development for the commercial problems businesses like yours actually have
- Onboarding the merchants, producers and specialists that make the network worth participating in
Specify is pre-production. Some of the above is built and in use, some is being implemented, and some is what the subscription helps build. The technical page separates them, and no part of this page describes something as operating that is not.
The upper rungs are what fund the engineering, and that is the deal: a business answering difficult demand at volume pays for the infrastructure a business just starting out gets to use.
What the price buys
Four things that are expensive to do properly
Each of these is a place where the cheap version and the good version look identical in a demonstration and diverge completely in production.
- Infrastructure
- Recoverability, replication, safe deployment, monitoring, security review and load testing are not features a customer sees. They are the difference between a system that handles a commercially important request and one that handles it until the day it does not. The subscription funds an infrastructure programme designed to meet a high production standard rather than the minimum that runs.
- People
- Important commercial decisions require capable people as well as capable software. The price funds people across commerce, consulting, engineering, design, implementation, testing and security who are dedicated to improving the platform and the commercial experience. It does not buy you an individual assigned solely to your account, and we will not describe it that way.
- Models
- Model quality is not a matter of buying the newest or most expensive one. Interpretation, extraction, classification, retrieval and validation have different requirements, and the technically strongest model is not always the safest or most suitable for a given step. We invest in capable models and use them selectively, according to the requirements of the task.
- Depth in your kind of business
- The platform improves by learning from repeated request patterns, common constraints, sector terminology, implementation experience and the decisions merchants actually make. Your subscription supports continued development for the commercial problems faced by businesses like yours, while each merchant's confidential information stays governed by access and data controls. Nothing confidential is shared between merchants.
And one thing that only works collectively:
Part of the subscription goes toward bringing capable merchants, producers and specialists into the network. Over time that means broader represented capability, better specialist coverage and more responsible alternatives available to a difficult request. Part of the value is individual. Part of it comes from helping build a stronger commercial network around difficult demand. The network is a long-term direction rather than something operating today.
The transaction fee
We grow when participating businesses grow
Specify charges a bundled fee on qualifying commercial value facilitated through the platform: 3.9% on the entry plan, falling to 2.1% on the highest published one. The purpose is to align incentives, and the fee falling as a business grows is the same alignment read from the other side.
A fixed subscription supports the product, the infrastructure and the people. The fee connects part of what Specify earns to commercial outcomes for the businesses using it. When Specify helps create more relevant opportunities and more responsible outcomes, Specify participates in a share of that value. Under the working definition below, the fee applies to every order paid through your store's checkout, a standard catalogue sale as much as a configured one.
It gives us a direct reason to keep improving:
- How well customer intent is understood
- How relevant the resulting opportunities are
- How quickly and how well commercial decisions get made
- How good the implementation is
- How much capability the network can actually reach
- Whether customers come back
Alignment is the intent rather than a guarantee. A percentage fee still leaves Specify with incentives that need governance: a clear definition of what qualifies, reporting you can check, and a way to dispute a line you disagree with. Those are on this page because a fee without them is just a number we assert.
Definition
What qualifying commercial value means
The net amount a customer pays for an order paid through your Specify store's checkout, whether the product came from the catalogue or from a request.
What the fee applies to:
- Standard catalogue products sold through checkout, whatever led the customer to them
- Configured, modified and made-to-order products paid for through checkout
- Orders that began as a Structured Opportunity, once the customer pays for them through checkout
What it does not apply to:
- VAT and equivalent taxes, duties and pass-through government charges
- Refunded, cancelled and returned amounts, credited back in the period they occur
- Quotations that were never accepted, and opportunities that produced no order
- Anything sold outside your Specify store, such as in a physical shop or on another platform
The test is where an order is paid, not what led the customer to it. No sale has to be traced back to a request before it counts, and holding a subscription does not make anything sold elsewhere qualifying: an order counts because the customer paid for it through the store's checkout.
Still being decided, and published here rather than settled quietly later:
- Whether shipping, installation, financing and third-party services form part of the qualifying amount
- Whether an order agreed through Specify but paid outside checkout, such as a quotation the customer pays by invoice, carries the fee, and how it would be counted
- How value is apportioned when several merchants contribute to one outcome
- How a refund the store does not issue itself is credited back. The store refunds a cancelled order and the amount a merchant credits in answer to a problem report; any other refund is made in the payment provider, which reports it to the store, or outside it, where the store has only the merchant's word for it
Fees are reported before they are invoiced, and any line can be queried. A disputed line is held rather than charged while it is resolved.
The trade-off
The least expensive system is not always the lowest-cost decision
A difficult customer request may involve commercial judgement, technical constraints, supplier information, pricing authority and operational risk. Handling it well requires more than producing a plausible answer, and a plausible answer treated as an approved one is more expensive than no answer at all.
The ladder is priced so that the infrastructure, people and continuing development behind the commercial process are funded by the businesses getting the most out of them. A business at the entry rung is not being subsidised out of charity; it is early, and the point of the ladder is that it can start.
The price should stay reasonable relative to the commercial value and operational importance of the requests being handled. If it does not, for your business, that is a real answer and the fit section below is there to help you reach it quickly.
Fit
A whole store, built for businesses where difficult demand matters
The entry price is low enough that it no longer tells you whether this is for you. Every plan is a whole store, so an ordinary catalogue can be sold on it. What differs is how much of the rest you will use. Here is how to tell quickly which side you are on.
Likely a good fit
- Customer requests are high value, and losing one matters
- Products are configurable, made to order, or governed by materials, dimensions and technical constraints
- Enquiries and quotations currently involve substantial manual work
- There is real demand beyond what the catalogue publishes
- Most of what you sell is standard, and the requests it cannot answer end up in an email
- Several stores, teams or specialists are involved in answering a request
- You want the commercial knowledge in the business to improve over time rather than stay in people's heads
Probably not a good fit today
- You need return labels, credit notes or shipping rates by weight or zone now, which Specify does not have yet
- You already run a store that works, and no request ever goes beyond its catalogue, so moving would gain you little
- What you need first is a marketplace's shoppers, and Specify does not bring shoppers to a store
- What you actually want is a chatbot on the product page
- You want the specification side but have no appetite for structuring capability and constraints, which is real work
We are not trying to make this suitable for every merchant, and a low entry price is not an argument that we have. A standard catalogue is not on the second list: it can be sold on Specify. A business in the second list would be paying for something it cannot use yet, and would be right to say so.
Discounts
The list price is the price
Discounts exist, they are for specific reasons, and each one is time limited with a defined price it returns to. A high list price that everybody negotiates away is not a price, it is a negotiating position.
Founding merchant
For early merchants contributing substantial product feedback, implementation learning or sector access. Time limited, with the reciprocal contribution written into the agreement rather than assumed.
Annual prepayment
In exchange for commitment and cash flow. This one is published rather than negotiated: twelve months for the price of 10.
Multiple storefronts or entities
Structured pricing where several storefronts or business units join under one agreement.
Defined pilot
A reduced price for a narrow, time-limited pilot with a written scope, success criteria and the price it converts to afterwards.
The rules that apply to all of them:
- Every discount has a stated reason, an end date and the price it returns to.
- Renewal moves back toward the list price. A permanent bespoke price is not called a discount.
- Comparable businesses get comparable treatment.
- Approval gets stricter as the reduction gets larger, and nobody has unlimited authority.
- A discount is not used to avoid a conversation about whether the value is really there.
There are no crossed-out prices, countdowns or expiring offers anywhere on this site. If a price is reduced for you, the reason and the end date are in your agreement.
Pay nothing while we learn from you.
We are taking 3 founding partners per sector. The partnership agreement covers our consulting, the platform subscription and the transaction fee while it is active.
Questions about the price.
Why a subscription and a transaction fee?
They fund different things. The subscription funds the platform itself: infrastructure, product development, implementation capability and the people doing that work, all of which have to exist before a single transaction does. The fee connects part of what Specify earns to what the platform actually helps a merchant achieve. A subscription-only model would leave us paid the same whether the product worked or not. A fee-only model would leave nothing to build it with.
Which plan should I start on?
The cheapest one that fits, and move when your own numbers say to. The plans differ by how many people need access, how many storefronts you run and what the bundled fee is, so the point at which the next plan is cheaper for you is arithmetic rather than persuasion: a lower fee on more volume eventually outweighs a higher subscription. Nothing is lost by starting low, because every plan includes the same store, with its catalogue, storefront, checkout and payment, and the same specification workflow, Capability Map, Constraint Records and Opportunity Ledger.
What counts as qualifying commercial value?
The net amount a customer pays for any order paid through your store's checkout, standard and configured alike, excluding VAT, refunds, cancellations and anything sold outside your Specify store. No order has to be traced back to a request: the test is that it was paid through checkout. The full definition is on this page, including the parts still being decided.
When am I charged?
Not yet. Billing is not switched on. You can create a store and choose a plan today, and we will email you at least 14 days before the first invoice.
What is included?
On every plan, the store itself: a catalogue of products, variants and categories, your own storefront with search, a cart, checkout and payment, and flat-rate delivery with an optional free-delivery threshold. Beside it, the specification and decision workflow, the Capability Map and Constraint Record structures, the Opportunity Ledger, and the product improvements that follow. The strategic half of the product is never the premium half. What the plans change is scale - how many people, how many storefronts, and what the bundled fee is. Implementation, integration and substantial custom work are quoted separately, because they vary too much between businesses to bundle honestly.
Can I cancel?
Yes, at any time on a monthly plan. An annual plan is paid once and fixed for the year it covers. Since nothing is being charged yet, nothing needs cancelling today.
Create a store and choose a plan.
The subscription funds the platform behind the commercial outcome: infrastructure, product development, capable models, implementation knowledge and the people improving the experience for businesses like yours. The fee aligns part of Specify's success with the success of participating merchants, and it falls as a merchant grows because the point of the ladder is that climbing it should pay for itself.
Specify is meant to become one of the most capable and dependable ways to answer demand beyond the fixed catalogue, and to be reachable by a business long before it can afford to be ambitious about software.