Monthly
€1,000
per month
First month free when billing opens
€11,000 over the first year
- Cancel at any time
- One storefront, unlimited products
- The full specification and decision workflow
Pricing
One price for the platform, and a share of what it helps create.
€1,000 per month, plus 5% of qualifying commercial value facilitated
Specify is €1,000 per month, plus a 5% fee on qualifying commercial value facilitated through the platform. There is no setup fee and no separate charge for the specification workflow, because that workflow is the product.
Annual
€10,000
per year, paid once
Twelve months for the price of 10
€10,000 over the first year
- Everything in Monthly
- One invoice rather than twelve
- Price fixed for the year
Billing is not switched on yet. Choosing a plan records your choice. It does not start a subscription and it does not charge you.
Prices exclude VAT, which is applied according to your billing country. Billed monthly in advance, or annually in advance on the annual plan. No minimum term on the monthly plan.
Pricing philosophy
Priced to build something exceptional
Specify is not intended to be the least expensive way to add another widget, form or AI assistant to a website.
The subscription supports the people, infrastructure and product development required to improve how difficult customer demand is understood and answered. At €1,000 a month it is a considered purchase, and it should be: a business that is not losing commercially important requests does not need this, and we would rather say that than sell it anyway.
What the subscription funds:
- Infrastructure built to a high production standard, with recoverability, monitoring and controlled deployment
- Engineering and product development, rather than a thin layer over somebody else's model
- Access to capable models, selected for the task rather than for the headline
- Testing, security review and the operational safeguards that make a commercial answer trustworthy
- People who understand commerce, implementation and customer experience, not only software
- Continued development for the commercial problems businesses like yours actually have
- Onboarding the merchants, producers and specialists that make the network worth participating in
Specify is pre-production. Some of the above is built and in use, some is being implemented, and some is what the subscription helps build. The technical page separates them, and no part of this page describes something as operating that is not.
Premium does not mean decorative. It means investing in the quality, judgement and infrastructure required to handle commercially important requests responsibly.
What the price buys
Four things that are expensive to do properly
Each of these is a place where the cheap version and the good version look identical in a demonstration and diverge completely in production.
- Infrastructure
- Recoverability, replication, safe deployment, monitoring, security review and load testing are not features a customer sees. They are the difference between a system that handles a commercially important request and one that handles it until the day it does not. The subscription funds an infrastructure programme designed to meet a high production standard rather than the minimum that runs.
- People
- Important commercial decisions require capable people as well as capable software. The price funds people across commerce, consulting, engineering, design, implementation, testing and security who are dedicated to improving the platform and the commercial experience. It does not buy you an individual assigned solely to your account, and we will not describe it that way.
- Models
- Model quality is not a matter of buying the newest or most expensive one. Interpretation, extraction, classification, retrieval and validation have different requirements, and the technically strongest model is not always the safest or most suitable for a given step. We invest in capable models and use them selectively, according to the requirements of the task.
- Depth in your kind of business
- The platform improves by learning from repeated request patterns, common constraints, sector terminology, implementation experience and the decisions merchants actually make. Your subscription supports continued development for the commercial problems faced by businesses like yours, while each merchant's confidential information stays governed by access and data controls. Nothing confidential is shared between merchants.
And one thing that only works collectively:
Part of the subscription goes toward bringing capable merchants, producers and specialists into the network. Over time that means broader represented capability, better specialist coverage and more responsible alternatives available to a difficult request. Part of the value is individual. Part of it comes from helping build a stronger commercial network around difficult demand. The network is a long-term direction rather than something operating today.
The transaction fee
We grow when participating businesses grow
Specify charges 5% of qualifying commercial value facilitated through the platform. The purpose is to align incentives.
A fixed subscription supports the product, the infrastructure and the people. The fee connects part of what Specify earns to commercial outcomes for the businesses using it. When Specify helps create more relevant opportunities and more responsible outcomes, Specify participates in a share of that value.
It gives us a direct reason to keep improving:
- How well customer intent is understood
- How relevant the resulting opportunities are
- How quickly and how well commercial decisions get made
- How good the implementation is
- How much capability the network can actually reach
- Whether customers come back
Alignment is the intent rather than a guarantee. A percentage fee still leaves Specify with incentives that need governance: a clear definition of what qualifies, reporting you can check, and a way to dispute a line you disagree with. Those are on this page because a fee without them is just a number we assert.
Definition
What qualifying commercial value means
The net amount a customer actually pays for a transaction that Specify can be shown to have produced.
What the fee applies to:
- Orders accepted through a Structured Opportunity and confirmed by the merchant
- Configured, modified and made-to-order outcomes reached through the workflow
- Standard catalogue products where the opportunity is what led the customer to them
What it does not apply to:
- VAT and equivalent taxes, duties and pass-through government charges
- Refunded, cancelled and returned amounts, credited back in the period they occur
- Quotations that were never accepted, and opportunities that produced no order
- Anything sold independently of Specify during the subscription period
A transaction is attributable only where the link can be evidenced. Holding a subscription does not make a sale qualifying, and neither does a customer having visited a Specify interface at some earlier point. All three of these have to hold:
- A Structured Opportunity exists for the request
- A Decision Record links that opportunity to the outcome
- The merchant confirms the outcome, or an integrated order reference reconciles to it
Still being decided, and published here rather than settled quietly later:
- Whether shipping, installation, financing and third-party services form part of the qualifying amount
- How repeat orders arising from one original opportunity are treated, and for how long
- How value is apportioned when several merchants contribute to one outcome
Fees are reported before they are invoiced, and any line can be queried. A disputed line is held rather than charged while it is resolved.
The trade-off
The least expensive system is not always the lowest-cost decision
A difficult customer request may involve commercial judgement, technical constraints, supplier information, pricing authority and operational risk. Handling it well requires more than producing a plausible answer, and a plausible answer treated as an approved one is more expensive than no answer at all.
Specify is priced to support the infrastructure, people and continuing development that make the commercial process dependable. We would rather support a smaller number of committed businesses properly than reduce the service to a low-cost interface with none of the knowledge, controls or support behind it.
The price should stay reasonable relative to the commercial value and operational importance of the requests being handled. If it does not, for your business, that is a real answer and the fit section below is there to help you reach it quickly.
Fit
Built for businesses where difficult demand matters
The price only makes sense for some businesses. Here is how to tell quickly which side you are on.
Likely a good fit
- Customer requests are high value, and losing one matters
- Products are configurable, made to order, or governed by materials, dimensions and technical constraints
- Enquiries and quotations currently involve substantial manual work
- There is real demand beyond what the catalogue publishes
- Several stores, teams or specialists are involved in answering a request
- You want the commercial knowledge in the business to improve over time rather than stay in people's heads
Probably not a good fit
- Nearly every purchase is a low-value standard transaction
- Customer requirements rarely vary
- What you actually want is a chatbot on the product page
- There is no appetite for structuring capability and constraints, which is real work
- The commercial value of the requests involved could not reasonably support the subscription
We are not trying to make this suitable for every merchant. A business in the second list would be paying for machinery it does not need, and would be right to say so.
Discounts
The list price is the price
Discounts exist, they are for specific reasons, and each one is time limited with a defined price it returns to. A high list price that everybody negotiates away is not a price, it is a negotiating position.
Founding merchant
For early merchants contributing substantial product feedback, implementation learning or sector access. Time limited, with the reciprocal contribution written into the agreement rather than assumed.
Annual prepayment
In exchange for commitment and cash flow. This one is published rather than negotiated: twelve months for the price of 10.
Multiple storefronts or entities
Structured pricing where several storefronts or business units join under one agreement.
Defined pilot
A reduced price for a narrow, time-limited pilot with a written scope, success criteria and the price it converts to afterwards.
The rules that apply to all of them:
- Every discount has a stated reason, an end date and the price it returns to.
- Renewal moves back toward the list price. A permanent bespoke price is not called a discount.
- Comparable businesses get comparable treatment.
- Approval gets stricter as the reduction gets larger, and nobody has unlimited authority.
- A discount is not used to avoid a conversation about whether the value is really there.
There are no crossed-out prices, countdowns or expiring offers anywhere on this site. If a price is reduced for you, the reason and the end date are in your agreement.
Or pay nothing while we learn from you.
We are taking 3 founding partners per sector. Partners receive €100,000 in credits against consulting and platform fees, in exchange for a working relationship we can learn from.
Questions about the price.
Why a subscription and a transaction fee?
They fund different things. The subscription funds the platform itself: infrastructure, product development, implementation capability and the people doing that work, all of which have to exist before a single transaction does. The fee connects part of what Specify earns to what the platform actually helps a merchant achieve. A subscription-only model would leave us paid the same whether the product worked or not. A fee-only model would leave nothing to build it with.
Why €1,000 rather than something cheaper?
Because the cheaper version would be a worse product. Handling a difficult commercial request well needs dependable infrastructure, capable models, real implementation knowledge and people who understand both commerce and engineering. We would rather serve fewer businesses properly than reduce this to an interface with nothing behind it. If the requests you are currently losing are not commercially important, this is probably not the right product for you, and we would rather say so than sell it to you.
What counts as qualifying commercial value?
The net amount a customer actually pays for a transaction Specify can be shown to have produced, excluding VAT, refunds, cancellations and anything sold independently of the platform. Attribution needs a Structured Opportunity and a Decision Record linking it to the outcome, not merely that you hold a subscription. The full definition is on this page, including the parts still being decided.
When am I charged?
Not yet. Billing is not switched on. You can create a store and choose a plan today, and we will email you at least 14 days before the first invoice.
What is included?
One storefront, unlimited products, the specification and decision workflow, the Capability Map and Constraint Record structures, the Opportunity Ledger, and the product improvements that follow. Implementation, integration and substantial custom work are quoted separately, because they vary too much between businesses to bundle honestly.
How does this relate to the Request Readiness Sprint?
The Sprint is a separate, one-off engagement that decides whether implementing this is worth it for your business. The subscription is the platform itself. You do not need the Sprint to subscribe, and the Sprint price is credited if you go on to implement.
Can I cancel?
Yes, at any time on the monthly plan. Annual is paid once and fixed for the year. Since nothing is being charged yet, nothing needs cancelling today.
Create a store and choose a plan.
The subscription funds the platform behind the commercial outcome: infrastructure, product development, capable models, implementation knowledge and the people improving the experience for businesses like yours. The fee aligns part of Specify's success with the success of participating merchants.
Specify is not intended to be the lowest-cost commercial tool. It is intended to become one of the most capable and dependable ways to answer demand beyond the fixed catalogue.