Join the list
One email and a sentence about what you sell. We will tell you when we are opening your sector. That is the whole commitment.
Founding partners
We need a first business in your sector more than you need us.
Specify works today for custom interiors and custom fragrances. Every other sector is unproven, and the only way to prove one is to work with a business inside it. We are taking 3 founding partners per sector, and the terms are meant to make that obviously worth your time.
There is no credit balance in any system today. The credit is a commitment recorded in a written partnership agreement and drawn down against our invoices. Applying records your interest. It does not create a balance and it does not entitle you to anything yet.
What a founding partner receives
€100,000 in Specify credits.
Credits are drawn down against consulting at €400 per hour excluding VAT, and against platform fees. At that rate the credit is 250 hours of our time, and it does not expire while the partnership is active.
- Consulting at €400 per hour: capability modelling, getting your real enquiries into a structure, storefront work, integration with what you already run.
- The €1,000 per month platform subscription.
- The 5% transaction fee on what your storefront processes.
Credits have no cash value, are not transferable and are not refundable. They exist to remove the cost of finding out whether this works for your business.
What a founding partner commits to
Four things, and we would rather you say no to one than agree to all four loosely.
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A recurring conversation
A standing call at a cadence you set. Not a survey, and not a testimonial: the specific things that did not work, while they are still fresh.
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Real customer enquiries
Redacted examples of requests your catalogue cannot express. This is the raw material the product is built on, and no demonstration substitutes for it.
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Someone who can approve capability
A named person internally who can say what the business is genuinely able to deliver. Without them a Capability Map cannot be validated and the work stalls.
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A reference once there is something to reference
Agreement in principle to be named later. Any specific use of your name, logo or story is agreed separately in writing, each time.
We are asking for these because we are pre-customer and learning where demand-driven commerce is commercially significant. We cannot learn that from a demo.
This is not a discount for signing up early. It is an exchange, and the part we cannot buy anywhere else is what we learn from working alongside you.
How it works
Two steps, and the first one is an email.
Make the case, if you want a slot
A short application asking what your customers ask for that your website cannot express, and what we would learn from working with you specifically. We read every one.
A written agreement, or a straight no
Acceptance is by a separate written partnership agreement. Nothing is credited to anyone before that exists, and we would rather decline early than string anyone along.
The list records interest, not a position. There is no queue and nobody is ahead of anyone.
We intend to take 3 founding partners per sector.
You describe your sector in your own words, because Specify is defined by a commercial shape rather than an industry list: customers who ask for outcomes, capability that exceeds the published catalogue, and decisions that need a person. Where one sector ends and another begins is our judgement, and we will tell you how we grouped yours.
Tell us what you sell.
Two fields. We will let you know when we open your sector, and you can make the case for a founding slot now or later.